Building a mobile-friendly website is crucial for businesses to be successful in today’s online market. If you want your website to provide real results for your business, it is no longer enough for your website to simply work well on computers & laptops. In a world where potential clients can access the internet with ease anywhere they are, making sure your website is optimized for mobile devices has never been more important. In this article, we’ll explore 4 reasons to build a mobile-friendly website!
4 Reasons to Build A Mobile-Friendly Website
#1. Expand your reach to customers
With the vast majority of internet users accessing the web through using their smartphones (see here for data on % of the web accessed by smartphones), it is more important now than ever for businesses to ensure that their website is optimized for mobile devices. By not optimizing your website for mobile devices, you are potentially missing out on properly reaching and connecting with the majority of your website visitors. By making your website mobile responsive and creating a positive user experience on mobile devices, businesses can improve the conversion rate on their website and increase their ability to convert website visitors into clients.
#2. Improve SEO
Another pivotal reason to prioritize mobile responsiveness and ensuring your website is mobile-friendly is to improve the search engine optimization (SEO) of your website. Google has included in their guidelines that mobile-friendliness is a key ranking factor in its search algorithm. This means that a website that is fully optimized for mobile devices are more likely to rank better than website that are not mobile friendly. Even if the majority of your website visitors are coming from a desktop, Google will still rank websites that are mobile-friendly higher. By not designing your website for responsiveness, you risk being penalized by Google and miss out on potential website traffic, which ultimately leads to missing out on new clients and revenue.
#3 Improve User Experience
Not only will having a mobile-friendly website improve your ranking on search engines, it can also help improve the user experience on your website. By optimizing a website for mobile responsiveness, it will be much easier for users to access and navigate your site. A website that was built with just the web version in mind will not provide an optimized experience for mobile user. This is because many designs that work well on computer screens will need to be altered to fit the screen of a smartphone. A poorly designed mobile website can lead to an increased bounce rate (users clicking off your site), leaving potential revenue on the table. By designing your website with responsiveness and altering the design based on the device being used to access the website, you can ensure that each website visitor has an optimized and positive experience on your website. This can lead to an increased user engagement and conversion rate, ultimately resulting in increased revenue. Through custom CMS platforms like WordPress, it is now easier than ever to design responsive websites and provide an optimal user experience.
#4 Cost Effectiveness
Finally, a big benefit of mobile-friendly websites are that they actually save businesses money. This is because simply designing your business’ website to be fully responsive is a much more cost-effective option than mobile App. As explained in this article, it is extremely important in today’s world to give users the ability to purchase/shop on their mobile device, otherwise, you are missing out on lots of potential revenue. Without optimizing your website to be mobile-friendly, they won’t have the ability to do so. While building a mobile App can be a great alternative to provide users a shopping experience on their mobile device, Apps can costs hundreds of thousands of dollars to create. Therefore, even though building a mobile-friendly website may take a bit more time/cost a bit more than just focusing on the web version of the website, they are ultimately a much more inexpensive option than building a mobile App, and positions your business to compete with rival companies on mobile devices.
Build a Mobile-Friendly Website Today!
In conclusion, a mobile-friendly custom web design approach is imperative to maximizing the success for your website. Not only does it ensure that all website visitors get an optimized user experience regardless of their device, it can also increase the organic traffic your website can get. Mendel Sites builds websites that are optimized for all devices, reach out today for a free discover call or website audit to discuss how we can upgrade your website and online presence.