If you’re thinking about building a website for your business, you’ve likely already heard of WordPress and are wondering if it is the right choice for you? WordPress is a free and open-source content management system (CMS) that allows you to host and build websites. WordPress has become the go-to choice for many web design & development companies as well as business owners, as over 40% of all websites on the internet are built using WordPress.
Why are so many users choosing WordPress over other website building platforms like Wix and Squarespace? We’ll take a look at 5 reasons why you should use WordPress for your next website project.
1. Free to use
Firstly, being an open-source platform, WordPress is free to use and distribute. This means that even if you are a brand new company or a small blog on a tight budget, you can inexpensively get a website launched quickly. You also retain the freedom to make modifications and customization to the platform as you see fit to help you with your project. WordPress is constantly being updated, maintained, and improved by a community filled with expert developers, providing you with the latest features.
3. User-friendly interface
Another reason why you should use WordPress is its user-friendly interface. The backend is super intuitive for those with no prior web development experience. The platform’s built-in content management system (CMS) also allows you to easily add and edit content, and manage pages, menus, and settings. There are also a plethora of YouTube videos online that can walk you through how to navigate the interface and do certain tasks. WordPress has plenty of pre-designed themes and templates you can use to quickly and efficiently launch a website with a style that suits your needs without much design experience.
If you have a proper budget and choose to hire a professional web designer & developer to build your website for you on WordPress, it will make managing and updating the website way easier for you moving forward. If you hire a developer who codes out your website, it will be impossible for you to make updates and changes on your own and will likely have to pay your developer for any future updates. What’s potentially even worse is that it would be very difficult to ever take your website to a new developer if you have a falling out or change in direction – putting you in a tough situation.
With a WordPress website on the other hand, an experienced web designer & developer should be able to provide you with website training to teach you how to make updates on your website such as changing text and images so you don’t have to pay or reach out every time you need to make an update. Additionally, on WordPress you can very easily take a backup of your current website and move it to a new website host or new web design & development company.
3. Flexibility and customization
A key benefit of using WordPress to build your website is its vast flexibility and customization options. Plugins provide the ability to easily add new features and functionalities to improve your website and user experience. Plugins are pieces of software built by developers that can be installed directly onto your WordPress website. Examples of plugins include e-commerce capabilities, langue translation, image optimization and much more.
With thousands of plugins (both free and paid) available to download and add to your WordPress website, you can easily find a plugin that fits the specific needs and goals of your website. Current plugins are always being updated and improved upon by their developers and there are always new and great plugins being created as well.
WordPress is also very customizable in terms of designing and laying out a website. It has tons of different page builders and themes to choose from to help you get started. You can also choose the most lightweight themes and page builders to essentially start from a blank canvas. Whether your creating a website for small personal blog, a big corporation, or an online store, you can design your website with the style that fits your needs through WordPress and stand out from competitors.
A great reason why you should use WordPress is that WordPress websites are inherently structured with search engine optimization (SEO) in mind, allowing websites to be easily discovered, crawled, and indexed by search engines like Google. Being indexed by Google and having an SEO-friendly website is incredibly important to getting more organic traffic to your website and getting found by potential clients.
Additionally, WordPress has various SEO plugins you can install on your website such as Rank Math. These types of plugins ensure that you launch your website with strong on-site SEO in mind. You can use Rank Math to set up appropriate meta title and descriptions and primary keywords for each page. It will also give you an SEO rank for each page in relation to the keywords you’re aiming to rank for so you know what changes you could make to give your website pages the best chance to rank well on search engines.
5. Support available
With so many websites being built by WordPress, there is a vast amount of support and resources available online for its users – which is a huge advantage. WordPress has the largest and most active community of users and developers of any website builder, meaning there is tons of groups you can join online for support as well as countless tutorials for you to discover online. This makes it much easier for you to learn how to use the platform as well as troubleshoot any problems you may encounter.
Additionally, many WordPress designers offer maintenance & support plans to help you manage your WordPress website on an ongoing buisness. Some tasks a WordPress maintenance company could provide for you include – updating plugins, themes, & software, bug repairs (fixing issues on your website), server management, security checks & monitoring, image optimization, and website caching.
Get started with your WordPress website project!
WordPress is an amazing, user-friendly, customizable website building platform that possesses many advantages for designing & developing websites. Whether you’re looking to build yourself a simple blog or looking to hire a web designer & developer to build out your website for you, WordPress is an excellent choice. Mendel Sites specializes building WordPress websites – feel free to contact us today if you have any questions or want to discuss a WordPress project.