When building a website with the goal of seeing real results, it’s important to focus on creating a positive and seamless user experience for your website visitors. Any website that is difficult to navigate, confusing, or slow will drive away potential website visitors and prospects, and leave revenue on the table. To ensure you do what’s needed to provide your website visitors with a seamless experience, this article will go over 7 tips to improve user experience on a website.
The following are 7 ways to improve user experience on a website:
1. Make sure your website loads quickly
The first piece of advice for providing an optimal user experience on your website, is to ensure your website loads quickly. On top of slow websites ranking worse for SEO, users will also not wait for slow websites to load, and will likely get frustrated and leave your website and probably go to a competitor’s website instead. A few seconds or even milliseconds of a delay could cause the loss of valuable prospects for your business. There are various ways you can work on improving the loading speed of your website, including using a high-quality website host, caching, lightweight themes & plug-ins, utilizing a content delivery network (CDN), and more. An experienced web designer & developer should be able to set up your website with fast page loading speed.
2. Use a clean and easy-to-navigate design
The next tip I have is to utilize a clean and easy-to-navigate design on your website. You never want to overcomplicate things on your website just to try to “stand out”. Your website should be clean and simple to follow. This means using a clean and sensible layout with clear headings, a strong hierarchy, and avoiding the user of cluttered designs that jam in too much information. Your website should guide users along a user journey that makes sense, rather than stuffing as much information as possible to them at once with no emphasis on what to look at first.
3. Make the website mobile-friendly
In today’s world, the majority of internet users are actually searching online through their smartphones. That’s why it’s imperative that your website is optimized to be responsive for mobile devices. It’s not good enough for your website to have a strong user-interface for just desktop or computer devices – it needs to work great on mobile devices as well (tablets too!). This means that you must utilize a responsive design that is able to automatically adjust to the screen size of the user’s device, and ensure that your website’s design and content is easy to read and follow on all devices. If you’re not sure how to build a mobile responsive website, you might want to consider hiring a web designer.
4. Use clear and concise language
You should always aim to avoid the use of any jargon and technical terms on your website. Instead, you should focus on using clear and concise language, that is very easy for users to understand. You never want to confuse any users, so using straightforward language in your copywriting that is able to effectively convey your message should be the goal for all the content on your website. The simpler you can get your value across, the better!
5. Make it simple for users to find what they’re looking for
Another big aspect of providing a great user experience on your website is to make it easy for users to find what they’re looking for. This means that you should structure and organize your website’s sections and contents in a logical and hierarchical way. Website visitors shouldn’t have to scroll and click through a bunch of information that may not be relevant for them to find the section they are interested in. For example, if you have many different services that you offer, don’t just include all of them on one general service page. This is because users would have to scroll through the whole page to find the service they are interested in. Instead, you want to have an individual page for each of your services that is easy to navigate to from a header and landing pages so website visitors can easily find what they’re interested in.
6. Use high-quality images and videos
Using high-quality images and videos greatly enhances the user experience on a website. Visuals such as images, videos, infographics, and other assets can be amazing tools for keeping website visitors engaging and improving their experience. However, you don’t want to add visuals just for the sake of adding visuals. It is important that the visuals you use on your website are of high-quality, and are relevant to the topic and content on your website. They should add value to your website and help you to stand out from competitors.
7. Provide clear and concise calls to actions
Using clear and concise calls to actions (CTAs) are essential to completing the user journey and experience. They serve guides for users toward the next steps you want them to take on your website. Your CTAs should be simple and motivating, and clearly indicate what the users next step should be. For example, if you want users to book a consultation with your business, your call-to-action could be something such as “Free Consultation” or “Book a Consultation”.
Improve your website’s user experience today!
In conclusion, through following these 7 tips outlined above, you can be confident that you are building a website that provides a strong user experience. The user experience of your website visitors is an essential component for your website providing real results for your business and motivating users to action. Mendel Sites builds websites with providing an optimal user experience in mind. Feel free to contact us today if you have any questions or want a free website audit going over how we can improve your current website’s user experience.