In order to have a successful online presence in today’s world, it is crucial that your business has a well-designed and developed website that is visually appealing. However, a great looking website does no good if the content is poorly written and is of little substance. While writing content for your website can be a difficult or even an intimidating task, it is a necessary aspect of ensuring your website brings real results for your business. That is why in this article, we have compiled a list of 6 tips that will help to write engaging and powerful content for your website.
6 Tips For Creating Website Content
1. Know Your Audience
You can’t begin writing your website content until you have a proper understanding of who your audience is and who will be the main visitors of the website. By first understanding who the target market of your website is, you can begin to uncover their interests, needs, pain points, and goals. Using this information, you can map out your website content accordingly.
For example, a website audience consisting of primarily young professionals just starting out in the workplace, versus an audience consisting of primarily senior, retirees – will require a much different tone and messaging. Therefore, through understanding your audience, you can determine the proper tone of your website as well as start to write content that provides value to your website visitors based on their needs.
2. Be Clear and Concise
Websites are different than publishing essays or writing research papers, in the context of website content – less is typically more. Website visitors and potential leads aren’t going to spend hours reading through your website content. You need to get to your point and provide value quickly and in an engaging matter.
Avoid using long, drawn out sentences. Also, be sure to avoid using any complex jargon. Wherever possible, aim to use simple language that is quite easy to understand, while also getting straight to the point. The majority of your website visitors will scan a web page, rather than take the time to reach and every sentence. Therefore, it is imperative you make your content organized, easy to follow, and highlight important value points.
3. Use Action-Oriented Language
In order to build a website that brings result to your business, there should be a specific action you would like users to take on your website. This means that your website content should not only be informative, it should also motivate users to take action. By motivating users to take action, you can increase conversions on your website, and sales for your business
You can utilize call to actions to enhance this as well. A call to action (CTA) is a statement that encourages website visitors to take a specific action – such as booking a consultation or reaching out for a quote. Including CTAs as buttons throughout your website are a simple, and visually appealing to increase their effectiveness. You should aim to use clear and concise CTAs, while using action-oriented language to motivate users.
4. Use Headings and Subheadings
A great way to break up and structure your website content is by utilizing headings and subheadings. This both makes your website more readable and provides a better user experience. Headings and subheadings provide a simple, clear structure to help guide users through the page and website content. Be sure to use descriptive, informative, and catchy headings and subheadings that keep the user engaged and properly reflect the content that will follow.
Headings and subheadings are also a great tool to improve the on-site SEO of your website. This signals to Google and other search engines what your website is about and how your content is structured. Be sure to properly use the various heading types (H1, H2, H3..) throughout your website pages to properly signal how your content is organized.
5. Include Keywords
As discussed in the tip above, how you create and structure your website content can have a large impact on your website’s SEO and ranking. Another important aspect to keep in mind when creating website content is utilizing keywords. Keywords are words and/or phrases that you would like your target audience to search for on search engines to find your website.
By incorporating keywords into your website content, you provide a signal to Google and other search engines that your website page is relevant for these keywords, and you can improve your ranking on search results. Be sure to use keywords naturally rather than just stuffing them in your content in order to increase the number of keywords used on the page, as this can actually negatively impact your SEO ranking. You should aim to write website content where you can organically include your keywords when it is actually applicable.
6. Use Visuals
While your website content is an extremely important part of your website, no one wants to scroll through a website that is just paragraphs and paragraphs of text. In order for your website content to be most effective, it needs to be paired with visuals – such as images, videos, and icons.
By incorporating visuals that relate to your topics and website content, you will make your website more visually appealing. On top of that, it can both enhance the content on your website and make your website more user-friendlly. Make sure to use high-quality images, which could be either personal images or commercially licensed stock images from websites like Pexels or Unsplash.
Get Started on Your Website Content Today!
From motivating users to take action to increasing your website’s ranking on search engines, creating website content is an essential part of building successful website for your business. By following these 6 tips, you can start writing website content that is relevant to your audience and increases the value of your website.
On top of providing custom web design & development, Mendel Sites can assist with everything you need to ensure your website is built for success. This includes our content writing services! Whether you’re looking for some guidance on how to write your own content, looking for copywriting assistance to help motivate users to take action and rank well for SEO, or want us to write all your website content for you, we are here to help!