Wondering how to make your website stand out from competitors? Having a website for your business is an amazing way to attract and convert more clients for your business. However, with so many businesses trying to increase their online presence, it can be quite difficult to actually make your website stand apart from the rest of your competition.
Hiring an experienced web designer & developer is a great way to ensure that your website will be built specifically for your needs and goals, and provide a unique experience. The following are some tips and tricks to ensure you build a website that is engaging and establishes credibility.
1. Understand your audience
In order to develop a proper website strategy, a business must first understand who their ideal target audience and clients are. It’s important to determine their interests, needs, issues, and demographics to properly structure and layout your website to provide them with an ideal user experience.
By first understanding your audience and what they’re looking for – you put yourself in a better position by building a website with the appropriate end users in mind. If your goal is to attract and convert these clients, you need to first understand what they’re looking for.
2. Create a unique selling proposition
Creating a unique selling/value proposition is determining exactly what the key benefits and features are that make your business unique compared to competitors. It’s imperative to include these key selling points on your website. When a website visitor lands on your website, you only have a few moments to make an impression on them.
Displaying right away what it is that makes your business special and why they should work with you over any competitors, is a great way to keep website visitors engaged on your website, and can lead to greater conversions. When developing your unique selling proposition, make sure you that you use clear and easy to understand points that solve the main pain points of your client base.
3. Use unique and engaging website design
A unique and impressive website design is of course one of the best ways to set your website above your competition. A website with the right colour combinations, great use of negative space, and well-structured sections will have a massive benefit on the user experience of website visitors.
If you’re not confident in your skillset to be able to create a compelling and unique design, it might be time to consider if you need to hire a web designer. A well-designed website will not only look “pretty”, but also help to make your business look very professional and build credibility with your website visitors.
4. Use high-quality images and videos
Using appropriate visuals on your website is another great way to stand out from other competitors. Using high-quality images as well as videos make the website much more engaging. Not only will they be more visually appealing, but using the appropriate/relevant image will both enhance the user experience and strengthen the messaging of the copywriting on your website.
There are many websites where you could purchase both paid and free stock images such as Unsplash and Pexels. If possible, also consider using personal images in order to build more trust with website visitors and make the website more relatable.
5. Make the website simple to navigate
You never want to make the user experience on your website too complicated and hard to figure out. In the aim of creating a unique design, some websites are built far too complex and make it very confusing to navigate.
While it’s important to have a unique design, it’s just as important for website visitors to be able to navigate through the website in a layout that makes sense and is structured with a proper flow. Website visitors should easily be able to locate the information that they may be looking for or is relevant to them. It should be easy to navigate on all devices – including desktop, tablet, & mobile devices.
6. Use social proof
Using social proof on your website is one of the best ways to build trust and establish credibility with potential clients. Examples of social proof you can use on your website include personal reviews from past clients (can be both written or video testimonials), displaying your ratings and reviews, past awards your business has received, or any publications your business have been apart of. Using some or all of these ideas on your website will be a great way to establish yourself as the most credible and reliable option out of all your competitors.
In conclusion, if you don’t want to get lost in the shuffle and want website visitors to spend more than a few seconds on your website – you must ensure your website stands out from other competitors. By following the tips explained above, you will be able to create a unique website with a user experience tailored toward your ideal client audience. This will help both attract new website visitors and convert more clients into customers.
If you are looking for a professional web designer & developer to help you stand out from your competitors, feel free to contact us today. We’d love to speak with you!