Website Content Writing
Write Great Content on your website
Content Writing Assistance
The copywriting (text) on your website is one of the most important factors for whether your website can serve as a tool for your business to get results and increase sales. Having a strong design is one thing, but powerful content can drastically increase your website’s performance. Mendel Sites offers content writing assistance to ensure your website content will make an impact.
writing compelling website content
Highlight Value
Great copywriting will be able to highlight your brand's value and strengths. With there likely being many competitors in your industry, it is important for your content to explain what sets you apart.
Build Trust
No website visitor is going to buy or want to work with someone who they don't trust. Having personal and honest content will help build trust with visitors to feel safe and comfortable to work with you.
Motivate Action
Great website content will help drive sales for your business. Having strong copywriting that motivates users to take your desired call-to-action will increase conversions for your business.
Get Traffic
Smart copywriting includes the use of specific keywords in your website content that will help potential clients searching for those same keywords find your website. Done correctly, it has a huge positive effect on SEO.
Frequently asked questions
We can provide whatever level of copywriting support you need- from reviewing and editing your draft content to writing everything from scratch.
If you’d like us to create all the copy, it’s still helpful for you to provide input on what matters most to your business. One section we often recommend clients write themselves is the About page, since it benefits from your personal story and voice.
Whether we’re editing your content or writing it fully, the goal is the same: to create copy that motivates visitors to take action while also supporting your search engine rankings.
There’s no exact word count that guarantees top rankings or stronger results with visitors. A good approach is to look at the top-ranking pages for the keyword you’re targeting and use their content length as a benchmark.
As a general guideline, we recommend aiming for at least 600 words per page. This gives search engines enough context to understand your content, while also giving visitors the details they need to trust your business and take action.
That said, the focus should always be on writing clear, helpful copy – not just hitting a number. The goal is to provide enough information for visitors to feel confident and make informed decisions.
Yes. During our kickoff call, we’ll discuss content suggestions and outline what to focus on for each section of your website. After mapping out the structure, we’ll provide a document with recommendations on word count, topics to cover, and best practices for writing copy that connects with your audience.
Throughout the process, you can reach out with any copywriting questions, and we’ll offer guidance. Once your content is added to the website, we’ll also review it and provide feedback on ways to make it stronger and more effective.
Yes. It will be very simple for your to update your website content once it is built and live. This will be one of the things you will be taught as part of your website training.